Our Story at Faded Soul

Faded Soul is a proud Canadian online store based in Thunder Bay, Ontario. Our mission is to offer you the latest luxury labels with a promise of excellent customer service.

Being located in Northern Ontario (about 21 hours from Toronto) means we have a more narrow market, which makes what we do a little more unique. Our Northern-influenced environment lets us bring a more unique mix and feel to our collections.

Above is a photo of the Sleeping Giant in Thunder Bay, Ontario.

We have a long rich history in retail as being operators of our brick and mortar location, Swartz Fine Fashions, for over 100 years. Faded Soul/Swartz Fine Fashions has been family-owned and operated from the beginning, and as Nathan Swartz (the guy who opened the doors to Swartz in 1906) once said, “Whether it’s buying a suit or a pair of socks, I want to ensure that every customer that walks through our door realizes an unforgettable shopping experience.” Mediocrity is not in our vocabulary, which we will prove as we go forward. We hope that you enjoy our site and become a long-term returning customer. We will do our best to give you a reason to be.

We will not take a back seat to anyone with regards to customer service. Should you require assistance with anything on our site, we urge you to call our toll-free number 1-866-961-SOUL (7685) or email us at customerservice@fadedsoul.com and you will be greeted by a knowledgeable and helpful staff member that will answer your questions and/or resolve your problem.

Enjoy your shopping experience!

Faded Soul